Course Overview

The course B.Com. (Marketing Management) is a 3-year (6 Semesters) regular programme offered by the University of Madras.

The department has been combined with the Department of Commerce (Bank Management) since its inception, with faculties handling both banking and marketing subjects. The University of Madras has introduced subjects like marketing research, digital marketing, customer relationship management and sales & distribution management as integral parts of the curriculum. Students undertake research projects in their final semester in the field of marketing like customer satisfaction, buyer behaviour, customer relationship management, and digital marketing, among others. Students will be well-equipped to provide market intelligence support to entrepreneurs.

Program Outcomes

To provide a conducive, supportive, and learning environment in which every individual is led in the right path of holistic development.Every individual is given the opportunity to develop communication and leadership skills Marketing management develops a bridge between business knowledge and practice.

To enhance the quality of students through knowledge exchange.

To provide the students with the opportunity to garner employability skills in marketing sectors.

To transform young students into good citizens of the society.

Why Study Marketing Management At AMJC?

Extremely high odds of becoming a University of Madras Rank Holder after completing the degree.

Develop essential business insights.

Read, understand, and interpret data much easier than others.

Diverse and well-paid career opportunities in both public and private sectors, irrespective of the type of industry.

Helps students develop human intelligence in such a way that no machine can replace the human touch.

Broad awareness of dynamic Consumer Psychology among students.

ImproveD communication and negotiation skills.

Students shall be able to convert logical thinking into creative thinking and become critical strategists for all businesses.

Distinctive Subjects Covered

The following are the subjects involved in marketing management:

• Accounting - Financial, Corporate, Cost and Management Accounting.
• Principles of Marketing.
• Product Management.
• Services Marketing.
• Digital Marketing
• Customer Relationship Management.
• Sales & Distribution management.
• Logistics & Supply Chain Management
• Retail Marketing
• Marketing Research.
• Business Economics and Indian Economy
• Business Statistics and Elements of Operations Research
• Banking Theory, Law & Practice

Career Prospects

In the Field of Commerce

• Insurance Agent
• Banker
• Import Export Manager
• Auditor
• Marketing Manager
• Human Resources
• Cost Accountant
• Chartered Accountant
• Bank Manager
• Accounts Officer
• Accounts Manager

In the Field of Marketing

• Sales Manager
• Marketing Manager
• Public Relations Specialist
• Business Strategist
• Business Analyst
• Sales Associate / Manager
• Marketing Research Analyst
• Digital Marketing Manager, etc

Higher Education Prospects

• Digital Marketing
• MBA in Logistics & Supply Chain Management
• MBA in Production Management
• CA/CMA
• MBA/PGDM in Research & Business Analytics.
• M.Com / MBA in Marketing Management.
• MBA in Sales Management
• MBA in Strategic Management

Course Overview

The course B.Com. (Marketing Management) is a 3-year (6 Semesters) regular programme offered by the University of Madras.

The department has been combined with the Department of Commerce (Bank Management) since its inception, with faculties handling both banking and marketing subjects. The University of Madras has introduced subjects like marketing research, digital marketing, customer relationship management and sales & distribution management as integral parts of the curriculum. Students undertake research projects in their final semester in the field of marketing like customer satisfaction, buyer behaviour, customer relationship management, and digital marketing, among others. Students will be well-equipped to provide market intelligence support to entrepreneurs.

Program Outcomes

To provide a conducive, supportive, and learning environment in which every individual is led in the right path of holistic development.Every individual is given the opportunity to develop communication and leadership skills Marketing management develops a bridge between business knowledge and practice.

To enhance the quality of students through knowledge exchange.

To provide the students with the opportunity to garner employability skills in marketing sectors.

To transform young students into good citizens of the society.

Why Study Marketing Management At AMJC?

Extremely high odds of becoming a University of Madras Rank Holder after completing the degree.

Develop essential business insights.

Read, understand, and interpret data much easier than others.

Diverse and well-paid career opportunities in both public and private sectors, irrespective of the type of industry.

Helps students develop human intelligence in such a way that no machine can replace the human touch.

Broad awareness of dynamic Consumer Psychology among students.

ImproveD communication and negotiation skills.

Students shall be able to convert logical thinking into creative thinking and become critical strategists for all businesses.

Distinctive Subjects Covered

The following are the subjects involved in marketing management:

• Accounting - Financial, Corporate, Cost and Management Accounting.
• Principles of Marketing.
• Product Management.
• Services Marketing.
• Digital Marketing
• Customer Relationship Management.
• Sales & Distribution management.
• Logistics & Supply Chain Management
• Retail Marketing
• Marketing Research.
• Business Economics and Indian Economy
• Business Statistics and Elements of Operations Research
• Banking Theory, Law & Practice

Career Prospects

In the Field of Commerce

• Insurance Agent
• Banker
• Import Export Manager
• Auditor
• Marketing Manager
• Human Resources
• Cost Accountant
• Chartered Accountant
• Bank Manager
• Accounts Officer
• Accounts Manager

In the Field of Marketing

• Sales Manager
• Marketing Manager
• Public Relations Specialist
• Business Strategist
• Business Analyst
• Sales Associate / Manager
• Marketing Research Analyst
• Digital Marketing Manager, etc

Higher Education Prospects

• Digital Marketing
• MBA in Logistics & Supply Chain Management
• MBA in Production Management
• CA/CMA
• MBA/PGDM in Research & Business Analytics.
• M.Com / MBA in Marketing Management.
• MBA in Sales Management
• MBA in Strategic Management

A student is eligible to join the course if they have completed a course equivalent to 10+2, or pre-university in any group with an overall percentage of 40%, including languages

ADMISSION FEE RS. 2000/-