• This graduate certificate program teaches students to leverage sports and events as an all-encompassing marketing communication medium.
  • While the courses focus on sport as the learning catalyst, the skills learned also apply to other sectors such as arts, entertainment and non-profit, broadening the employment landscape for business and marketing students.
  • Students will benefit from courses that include advanced and management-level skills in the Sport and Event Marketing world. Digital platforms ensure students use the latest forms and tools.