- B.Com Marketing at Humber College is offered on a full-time basis for a duration of 4-year with honors.
- Humber’s Bachelor of Commerce – Marketing degree program gives students a comprehensive grounding in both general business knowledge and specialized marketing skills.
- The college program starts with a foundation of business studies in areas such as organizational behavior, law, economics, finance and accounting, marketing, and operations management.
- Specialization courses that focus on marketing strategies will give students the skills, knowledge, and experience needed to stand out from the crowd.
- Students will learn from professors recognized for their expertise and extensive industry contacts.
- The program curriculum, based on current trends, technologies, and methodologies, brings real-world challenges into the classroom.
By graduation, students will have developed a wide range of marketable skills including:
- creating a strategic marketing plan
- creating a strategic branding plan
- conducting a product analysis
- using marketing analytics to understand consumer behavior
- using social media and digital advertising for product promotion
- designing and implementing a consumer relationship management system
Humber’s project-based experiential learning curriculum means that students will take projects from idea to execution while working in a real-world, team-based environment.
