• Certificate in Marketing at York University is offered as a 1-year professional degree program.
  • It is an on-campus program offered on a full-time basis only.
  • Certificates allow students to complete a specific group of university courses (for credit) as either part of their degree studies or separately.
  • This professional certificate was specially designed for individuals wanting to develop or enhance their marketing skills in today's challenging and competitive environment.
  • The program blends theoretical and practical applications to address all areas of the marketing process, including the strategic role played by marketing in meeting customer needs, marketing products and services, pricing and promotion, and marketing ethics.
  • This certificate is open to the following applicants:
    • current York students, or
    • new applicants to York.
  • Through lectures, case studies, and group discussions, students examine topics such as marketing theory, contemporary issues in marketing, market research, social conscience and marketing, advertising, and communications.
  • Student’s certificate requirements typically consist of 24 or more specific credits.
  • In this program, students get the opportunity to join the York chapter of the American Marketing Association (AMA), an international organization with approximately 45,000 members in 200 countries.
  • As the largest professional association for marketers, the AMA will provide students with opportunities to meet with business leaders and innovators.
  • The department provides award-winning faculties that bring innovative ideas into the classroom to inspire students and provide the best education.