The Bachelor of Business Administration (BBA) program is a general business degree that provides students with a strong foundation of business knowledge along with the opportunity to develop an area of focus. Some of these areas can lead directly to professional designations. The program's combination of theoretical background, practical skills, experience, independent thinking, and problem-solving will give students an advantage and a better chance of success in a competitive market. The degree has six knowledge concentration streams as follows:
- Accounting
- Entrepreneurship and Innovation Leadership
- Finance
- Human Resources
- International Business
- Marketing