• B.B.A in Marketing Management at Kwantlen Polytechnic University is offered for 4 years.
  • This program is offered on a full-time and on-campus basis.
  • Marketing emphasizes the competitive advantages of for-profit and not-for-profit organizations and examines the inter-relationships that exist among their customers or members, the competition, and internal resources.
  • A key part of marketing consists of gaining insights into customer needs and then developing effective marketing strategies to serve those needs.
  • The BBA in Marketing Management degree produces graduates who bring contemporary applied marketing skills and sound business management acumen to their organizations, helping them to succeed in a dynamic global economy. 
  • A degree capstone project for a real client organization, which allows students to translate their learning into one cohesive project that encompasses the integration of knowledge acquired throughout the degree.
  • Learning partnerships with business, applied projects and assignments, and ongoing work experience.
  • Entry points that allow for the transfer of credits from recognized post-secondary programs.
  • Exit/re-entry flexibility, where a student can complete the program at their own pace. This allows for changing outside-of-school time requirements and does not lock a student into a rigid program structure and timeframe.
  • Professional development for individuals seeking higher-level training.