• Bachelor of Arts in Marketing at Cape Breton University is offered as a 4-year teaching program.
  • This bachelor program has a co-op work option.
  • In order to be eligible to participate in a full-time Co-op Work Term, students must meet the GPA requirements.
  • The student to faculty ratio is 16:1 which bridges the gap between faculty and students.
  • Some of the main courses that students will study in this program are:
    • Consumer Behaviour
    • Social Media Marketing
    • Marketing Research
  • This program provides a comprehensive approach using modern facilities and approachable faculty to have real experience in the marketing world.
  • They will learn the skills needed to connect with consumers and solve marketing problems that businesses face every day.
  • Career positions may include: 
    • Sales and Personal Selling
    • Advertising
    • Market Research
    • Public Relations
    • Supply Chain Management, etc with an average salary of 36,475 USD per year.