• Concordia University offers a BCom in Marketing program with a duration of 4 years (8 semesters).
  • This course is offered on a full-time basis and part-time studies are not available for this program.
  • This program is provided both on-campus and off-campus.
  • Marketing is the art of persuasion, how to convey ideas, manage buzz, and create desire.
  • Through this program, students will learn the strategies, tactics, and measurements behind influencing consumer choices.
  • During this degree, students develop decision-making skills, exercise, creative mind, and study consumer behavior. Students will also:
    • Examine current marketing theories and practices
    • Identify the information needed to tackle marketing problems
    • Develop an ability to adapt to constantly changing marketing environments
    • Hone their communication and personal-selling skills
    • Learn to analyze market metrics and other types of marketing data
  • The co-op program gives the chance to complete paid work terms that last 12 to 16 weeks.
  • The faculty and student ratio for this program is 1:16.
  • The average salary goes up to 54,000 USD after completing this program.