The Business (Marketing) programme offered by Western Sydney University is a highly specialised postgraduate coursework degree designed to prepare graduates for professional roles and managerial positions across the marketing spectrum.Whether designing or selling a product, communicating a government service, or raising awareness in the non-profit sector, marketing requires a broad understanding of marketing methodology, its tools, and broad communications and analysis skills. Many organisations are now seeking graduates who are highly qualified, multi-skilled and adaptable people who are able to work across a range of projects, with an understanding of consumer, organisational and marketing needs.