Master of Marketing in Australia is offered as a specialization of Master of Management, Master of Commerce and Master of Business. The duration of these programs is 1.5 to 2 years. Some Australian universities also offer Master of Marketing degrees such as Monash University, University of Adelaide and University of Western Australia. 

• MBA in Australia offers marketing as a specialization. 
• Bachelor's degree in management and any other qualification with GMAT/GRE test scores are required to apply for Masters of Marketing in Australia.
• Total program fees of universities offering Master of Marketing in Australia ranges between 47,000 AUD to 99,000 AUD (~26.13 lakhs- 55.05 lakhs). 
• Average salary of professionals working in marketing occupations in Australia is 107,000 AUD (~59.43 lakhs) per annum.

Why Study Master of Marketing in Australia

• Workforce in the marketing sector in Australia is projected to increase by 2.2% per annum from 2016-17 to 2021-22. Compared to this, the national average of the country is only 1.5% per year. 

• Advertising and Marketing Professionals are expected to have the highest average annual growth rate of 3.2% in Australia from 2016-17 to 2021-22.
• Maximum demand for workforce in marketing occupation is expected to be created for Advertising and Sales Manager ie. 13,000 till 2021-22. 
• Average salary of marketing professionals in Australia is 107,000 AUD per annum which is much higher than the country's national average of 91,600 AUD. 
• From 2012 to 2022, the salary of marketing professionals increased by approximately 13% per annum. 

Thus, it can be concluded that future prospects for marketing graduates in Australia is good and pursuing Master of Marketing from here will benefit students in the job market. 

Top Universities offering Master of Marketing in Australia

Masters of Marketing in Australia is a 1.5 to 2 years duration full-time program offered by many top-ranking universities. Some of these are ranked within the top 100 in the world. According to QS News World University Ranking for 2020, following are the popular universities offering Master of Marketing in Australia: 

Note: If you have a bachelor's degree in marketing, then you can complete a Master of Business in Marketing from University of Queensland in 1.5 years. 

Course Curriculum of Master of Marketing in Australia

Master of Marketing is mainly focused on teaching students how to bridge the gap between what customers want and what company is supplying. Another important aspect of this domain is reaching out to maximum people and increasing the sales of the company. 

Majorly following courses are taught in this discipline if you are studying in Australia: 

• Brand Strategy
• Consumer Behaviour and Analysis
• Digital Marketing and Communication
• Market Research
• Marketing and Stakeholders Communications
• Technology and Project Management

Admission Process of Master of Marketing in Australia

One of the advantages of applying at Australian universities for Master of Marketing is that you can get admission even without a relevant bachelor's degree. In such cases, GRE/GMAT score or a relevant work experience would suffice as an eligibility requirement. 

Where to Apply: Applications for Master of Marketing in Australia can be submitted directly via the university’s application portal. 

Eligibility for Master of Marketing in Australia Admission

Minimum eligibility required to apply for Master of Marketing at the popular universities of Australia is tabulated below: 

Note: Statement of Purpose is required for admission in some universities like The University of Melbourne and Monash University. 

English Proficiency Requirement for International Students

International students must demonstrate proficiency in English language by submitting one of the following test scores. These scores must not be older than 2 years.

• : 6.5 
• :
• TOEFL (iBT):
• : 58 to 64

Cost of Studying Master of Marketing in Australia

Considered as the third most popular destination for studying abroad, Australia is little expensive for international students. Various costs associated with applying in a university here can be broadly categorized as pre-arrival cost, tuition fees and cost of living.

Pre-arrival Cost

This includes registration fees for various tests required to study in Australia, student visa application fees, health insurance registration cost etc. 

Tuition Fees of Master of Marketing in Australia

University of Queensland and The University of Melbourne have the lowest annual tuition fees of Master of Marketing in Australia ie. 17.63 lakhs and 19.36 lakhs respectively. University of New South Wales charges the highest tuition fees of 27.65 lakhs per annum.

Cost of Living in Australia

Accommodation forms the major part of the living expenses in Australia for international students. Following table provides an estimated cost of various types of housing a student can avail in this country:

Other weekly expenses that a student might have to bear while living in Australia are: 

• Groceries and eating out: 140-280 AUD
• Gas and electricity: 10-20 AUD
• Phone and Internet: 15-30 AUD
• Public Transport: 30-60 AUD
• Entertainment: 80-150 AUD

Scholarships for Master of Marketing in Australia

Studying Master of Marketing in Australia comes at a price, especially for international students. However, many bursaries, awards, and scholarships sponsored by the government, university, and third-party agencies are available to ease this financial burden.

Some of the available scholarships for international students in Australia are: 

For more scholarships in Australia, click here

Job Prospects after Master of Marketing in Australia

With an annual job growth rate of 2.2% (higher than the national average of 1.5%), marketing jobs in Australia have a decent demand for the workforce till 2021-22. Thus pursuing a marketing degree from this country will open up a lot of good opportunities for students. 

The salary of marketing professionals has been on the rise from 2012 to 2022. If you have a degree in Master of Marketing in Australia, you can earn 29% more than those having a bachelor's degree.

Some of the job roles offered to market graduates are in Australia are:

Australia is emerging as a popular study destination for international students because of many reasons. Two of them are top-ranking universities and good job prospects. Marketing is one such domain of the country that is expected to have a high workforce demand in the market for the next few years. Thus, pursuing a Master of Marketing in Australia could be a dream for many international students. 

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