The BSBA degree in Marketing prepares students to work in nearly any type of company, organization and/or industry because marketing is such an important aspect of success for any organization.

Students pursuing the Marketing major in the Williamson College of Business Administration can select one of three tracks for a concentrated area of study in the field including Marketing for Business and Industries, Consumer Retail and Marketing Management.

The Williamson College of Business Administration Marketing majors are designed to prepare students for a careers in areas related to product development, distribution, pricing and promotion of goods and services for profit and nonprofit business.

Both global and domestic corporations? manufacturing, distributing, buying, and selling significantly shape the standard of living and global economy. The Marking program provides courses in team building, communication, decision making sales, advertising, retail, business to business marketing, and consumer behavior.