Any organization, whether it be a for-profit or not-for-profit endeavor, must deal with the issues of purpose, product/service creation, distribution channels, human and financial resources, technology, and information. All of this must be considered in the context of a dynamic global economy.

The business/economics major offers a range of courses which enable students to develop their understanding of these foundational issues as they relate to principles of marketing, finance, management, financial information, and operations. In addition to course work within the major, students are encouraged to use general electives outside the department to develop a concentrated focus of study supporting themes such as advertising, human resource management, actuarial science, financial information, marketing, management, finance, international business and law.