• The objective of the Marketing Ph.D. Program area of the Krannert Graduate School of Management is to educate cutting-edge future researchers who will contribute to the advancement of Marketing and Management Science.
  • Students learn theoretical models and their empirical applications related to consumer behavior, organization buying behavior, pricing, product design, advertising, promotion, salesforce, distribution, new product planning, marketing planning, and strategy decisions in their doctoral coursework in Marketing.
  • The Marketing doctoral seminars expand the research-methods base and expose students to specific Marketing applications.
  • The goal is to provide an opportunity for students to identify contemporary, substantive marketing problems and come up with creative and original research ideas.
  • Students are expected to have basic quantitative skills. The required coursework addresses and builds on these quantitative skills.
  • Depending on interests, a student's research may cover a range of topics, such as advanced statistics & econometrics, optimization techniques, economic theory, psychology, and decision theory.