• To help graduate students prepare for careers in marketing, the Marketing Division offers a concentration in General Marketing. To complete a marketing concentration, students will need to complete 9-credits in courses in addition to the core Marketing courses in the Two-Year, One-Year, Evening or Blended Learning MBA program.
  • For 3 of the 9 credits, students are required to choose from either Marketing Research, Marketing Analytics, Consumer Behavior, or Innovation and Experimentation. The remaining 6 credits can be used on any of the available marketing electives. The 9 credits do not have to be completed in any particular order.