Marketers, a bit like psychologists, know how to get inside people?s heads.
A dynamic combo of relationship builder, buzz generator and analytical guru, these pros are the best of the best at connecting customers with the brands they love. Their day-to-day work can involve everything from planning a high-profile celebrity event to brainstorming viral marketing campaigns to crunching the results from the latest customer survey.
?The?curriculum?starts by covering the full range of marketing activities: advertising and promotion, analytics, market research, social media, product development and more.
Later, you?ll put your skills into practice working on real business problems for corporate partners like Apple and Converse in the high-tech?Center for Marketing Technology.
Bentley University commissioned labor market analytics firm to examine data from 24.5 million U.S. job listings to find out which skills are in highest demand, pay the most and have seen the highest growth in recent years.
If you have your eye on the corner office, this field is a great way to get there ? approximately 50 percent of Fortune 500 CEOs got their start in marketing or sales.
You?ll find our?Marketing degree?graduates working in places like advertising agencies; marketing research companies; management and consulting firms; service organizations; and retailing, wholesaling and manufacturing companies.
Specific positions you can pursue include:
- Advertising account executive
- Brand manager
- Event planner
- Market researcher
- Sales executive
- Social media specialist
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