As an advertising and PR major, you will develop an understanding of public relations and advertising theories and practices. Presented from a?Christian worldview, you will learn to craft messages to manage brand and market products with excellence and to build relationships within the community.
- Explore marketing communication campaigns, media choice, creative development and media analysis.
- Structure public relations pieces that serve as a strategic support for marketing plans.
- Design communications to maintain favorable public or stockholder perceptions of an organization's accomplishments, mission, products or services.
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