All options within the major are closely intertwined with the liberal arts and sciences. Therefore, students who successfully complete this major must have a strong foundation in the liberal arts and well-developed language and analytical skills.

The major provides a broad education in mediated communications. Graduates often go on to work in the media industry, with government, non-governmental or international agencies, or continue their education in graduate or law schools. In addition, because students can customize their studies by specializing in specific areas, they obtain experience or skills that are valuable in a variety of communications-related positions.

The media studies major provides an easy transition and logical progression into graduate studies for many students. Students who complete the major may move into a variety of areas of graduate study, including graduate-level degrees that lead to careers in higher education, research-driven careers or law school, among others.