• MSc in Marketing is a 1-year program offered by the University of Alabama.
  • It is the field of business concerned with the identification and analysis of consumer and business market needs and the development and management of marketing programs to satisfy those needs.
  • Marketers are responsible for market strategy, product development and management, development and execution of promotional programs, management of distribution systems, and pricing for targeted domestic and international market opportunities.
  • The University of Alabama offers a Master of Science degree in marketing (MS) with two concentrations:
    • Digital and Social Media Concentration
    • Marketing Analytics Concentration
  • The MSc is designed to be completed in two semesters of full-time study (15 hours each).
  • The program is also appropriate for persons who wish to earn a master's degree en route to a PhD in marketing.