This concentration will prepare students for professional practice and graduate study in creative problem solving for print and electronic media. Students completing this sequence will know how to apply theory to the creation of conventional and unconventional communication objects (that includes but is not limited to advertising campaigns, editorial layouts, corporate communications including annual reports and corporate standards, event announcements, advocacy campaigns, and web pages) that convey information to a target audience.

The curriculum will progress from introductory courses in foundations training (e.g. color theory, visual literacy theory, communication theory, introduction to visual communication, typography, design history, etc.) to intermediate to advanced courses in design studio topics (e.g., information design, interactive design, social and corporate communications, moving type, type and image).
While the first two years will be devoted to foundations training, the third and fourth years will be focused on the application of theory and research to practical studies. 

The program culminates the fourth year with each major completing a thesis within their courses and submitting a well-designed digital and print portfolio that shows mastery of the competencies required for professional practice. All portfolios will be exhibited, at which time each portfolio will undergo a rigorous review by professional graphic designers.