Why Earn a Master?s in Marketing Intelligence?
The U.S. Bureau of Labor Statistics projects employment of market research analysts to grow 32 percent from 2012 to 2022. But the career opportunities aren't just growing. As the field of marketing continues to evolve toward greater use of data and interactive technology, the career paths of data analysts and marketing specialists are overlapping increasingly. Companies need individuals with business mindsets, marketing knowledge and managerial skills who also understand database systems, big data and complex analytics.
As a graduate of Towson University?s marketing intelligence master?s program you will have that diverse skillset and be qualified for jobs such as:
- marketing intelligence analyst
- digital marketing manager
- marketing research analyst
- customer insight specialist
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