Students are provided practical training and hands-on experiences in a working educational theatre environment. Our goal is to graduate students with an in-depth knowledge of all aspects of producing and presenting theatre, as well as an understanding of management principles, personnel management, marketing and fund raising, event planning, finances, and knowledge of computer applications and use of technology in arts and cultural management.

The course work covers such areas as marketing, public relations, subscription sales campaigns, budget-making, fund raising, grant writing, proposal development, contracts, project management, research, corporate structure, resource management – facility, fiscal and HRM, managing and leading personnel, working with Boards of Directors and donors, and how to make effective public presentations.

Many of the seminar classes enroll arts administration students from other FSU programs in music, opera, visual arts, dance, arts education, and museum management. Classes include a broad perspective on the arts in America as well as the operating of an arts organization in today’s business environment. An introduction to international issues of arts and culture management is also provided to the students.

In addition to applying to the program, students must also apply to Florida State University.