• The curriculum helps you develop professional strategies to succeed and thrive in positions at advertising agencies, creative boutiques, brand consulting, corporate marketing departments, start-ups, and traditional media as well as social media companies. We are also paying close attention to the growing field of digital advertising.
  • You will have many options to study the new media, including Digital Branding and Strategies (ADV 523) and other digital courses within the Newhouse School and School of Information Studies. Students may choose a cutting-edge emphasis such as Digital Engagement, Interactive Design, Data/Strategic Analytics, Native Advertising/Content Marketing, which examines interactive practice, strategy, and measurement.