- The PhD in business administration with a marketing option provides intensive study in marketing while preparing students for significant professional contributions in university research and teaching.
- The goal is to train students to advance the theory and practice of the marketing discipline. This is carried out within the structure of formal coursework and through informal individual and small-group research efforts.
- The OSU program emphasizes personal interaction between faculty and students through activities such as a speaker series, research paper series, joint research and social gatherings.
- A learning environment exists in which both students and faculty can achieve intellectual and professional career growth.