• Doctor of Philosophy [Ph.D.] Marketing is a 5-year program.
  • The program is a thesis-based.
  • This program is offered as full time and delivered on-campus.
  • The field is often broken down into two broad subareas:
    • Behavioral Marketing
    • Quantitative Marketing
  • Behavioral marketing is the study of how individuals behave in consumer-relevant domains. This area of marketing draws from social psychology and behavioral decision theory and includes a wide variety of topics such as:
    • Decision making
    • Attitudes and persuasion
    • Social influence
    • Motivation
    • Cognition
  • The quantitative marketing faculty at Stanford emphasizes theoretically grounded empirical analysis of applied marketing problems. This line of inquiry draws primarily on fundamentals in applied microeconomic theory, industrial organization, and econometrics and statistics. Questions of interest include:
    • Investigating consumer choices and purchase behavior
    • Examining product, pricing, advertising, and promotion strategies of firms
    • Analyzing competition in a wide range of domains
  • Development and application of large-scale experimentation, high-dimensional statistics, applied econometrics and big-data methods to solve marketing problems
  • Nobel laureates are currently members of the Stanford community.
  • According to QS Global World Ranking, Stanford University Ranked #2.
  • The average salary is 98,314 USD.