With a marketing concentration from Seton Hall, you'll be ready to work in social media, advertising, sales, product development, market research, or brand and product management.
You'll learn what makes people tick, how to give them what they value, and how to build loyal customers.
Seton Hall's marketing classes are dynamic and interactive, with a heavy emphasis on practical, real-world assignments.
Our core marketing courses will teach you about consumer behavior and market research. You'll learn how to plan, implement, and analyze marketing programs.
In our advertising course, for instance, you'll analyze TV commercials and develop your own campaign.
In our market research course, you'll create a marketing survey, using a questionnaire and sampling plan you design. You'll conduct live consumer research sessions in our new, state-of-the-art focus group facility.
You'll also take electives that zoom in on specific areas, including international marketing, branding, pricing, sales marketing, product planning, distribution strategies and promotional management.