Marketing is the business process that moves goods and services from concept to customer by identifying, anticipating, creating and satisfying consumer demand in a competitive marketplace.
At Scranton, you?ll graduate with a strong command of the principles, practices and technical skills that will prepare you for success in this ever-evolving field.
The University of Scranton understands that, with the advent of emerging technologies and communications channels, the marketing industry is changing at lightning speed. We cover the traditional basics of segmentation, targeting, and positioning, product, price, promotion and distribution, as well as the latest knowledge in areas such as:
- Social-media marketing
- Big-data for marketing research
- Co-creation of products and promotions
- Sustainability marketing
- Product management
- International marketing
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