Program Learning Objectives

• Demonstrate and apply excellent written, verbal, listening and visual communication skills.
• Demonstrate knowledge of current communications practices, including effective writing, layout and design, photography, computer skills, and oral communication.
• Demonstrate the ability to work in a professional communications setting through experiential-learning (i.e. internships, work experience, student organizations).
• Analyze and communicate effectively about major issues in agriculture.
• Understand the importance of effective communication in the agriculture industry.
• Use and evaluate technologies that enhance the communication process.
• Apply ethical practices in daily work and recognize media and corporate roles and responsibilities in society.
• Demonstrate awareness and sensitivity to cultural demographics of an increasingly global agriculture industry.
• Develop a high degree of agricultural literacy and an adequate reservoir of skills and knowledge in agricultural subjects to meet the need of the agricultural communication profession and the industry.