Graduate students will meet the following student performance criteria:

Critical & Creative Thinking

• Conduct appropriate research to identify problems and potential solutions
• Demonstrate the resourcefulness and flexibility necessary to conceive and execute design solutions

Conceptual Skills

• Create compelling and engaging visual communications that convey appropriate messages and ideas
• Address problems through a design process
• Create visual communications demonstrating competent formal design skills which include: hierarchy, typography, aesthetics, composition and construction of meaningful images
• Demonstrate competence in media, materials, tools, technology, and techniques

Professional Readiness

• Effectively present and communicate ideas
• Demonstrate the skills necessary for chosen career path through the presentation of a cohesive body of work