Undergraduate students will meet the following student performance criteria:

Drawing

• Effectively utilize line, edge, value and design in their work
• Draw with opinion and evidence of individual style
• Accurately and appropriately interpret the figure, landscape, and architecture

Composition and Color

• Effectively use focal point, eye path and value
• Create coherent thumbnails, comps, and layouts
• Use color and value effectively to enhance story and ideas

Tools and Technique

• Execute their illustration work using appropriate tools and media

Visual Problem Solving

• Demonstrate in their portfolio the ability to meet client needs and solve client problems
• Tell a story visually and/or create visually engaging and conceptually meaningful imagery

Personal Style

• Illustrate in a consistent and uniquely identifiable style

Critical Thinking and Development

• Demonstrate the ability to research for inspiration, reference, accuracy, and incorporate findings into client-based solutions.
• Articulate intentions and analyze whether or not work meets objectives

Presentation Skills

• Professionally articulate ideas and proposals

Professional Development

• Create cohesive digital and printed portfolios that incorporate current industry practices and presentation standards
• Generate and maintain a business/career plan
• Understand and practice professional pricing, contract, and bookkeeping skills
• (Midpoint) Clearly articulate career goals

Specialty Skills

• Print & Publication and Comics: Create engaging narratives that demonstrate an understanding of the elements of storytelling: idea, structure, conflict, character, and imagery
• Publication & Print and Comics: Display continuity and consistent character in layouts
• Comics: Demonstrate an understanding comic art dialog and symbols through appropriate placement of communication symbols within layouts
• Entertainment Art: Display their process for exploring and developing ideas and designs