Undergraduate students will meet the following student performance criteria:

Production Skills and Technical Knowledge

  • Produce broadcast-ready video and audio content (including recording on location and in the studio, editing, and creating basic media graphics)
  • Generate interactive content and basic web designs
  • Format and distribute content across all major media platforms

Conceptual Thinking

  • Identify, gather, assess, record, and research relevant information for a story
  • Formulate precise questions, consider diverse points of view, and research opportunities as part of the interview and investigation process
  • Discuss and analyze media trends
  • Develop unique, original story ideas

Written and Oral Communication

  • Develop scripts, features, articles and other written content for media coverage in various platforms
  • Perform professionally, including hosting and reporting on camera and microphone, or direct on-air talent to do the same
  • Communicate concepts and ideas for a media project using industry terminology, both verbally and in writing

Visual Communication

  • Rapidly visualize story ideas in the pre-production and production stage
  • Apply basic design principles to various types of video, print, and interactive media

Professional Readiness

  • Produce a professional reel to acquire a job within the media industry or corporate environment
  • Meet deadlines and submit work according to professional presentation standards
  • Produce content demonstrating specialized knowledge in a specific area of the media, such as art, design, news, entertainment, fashion, or sports
  • Identify strengths and tailor portfolio to showcase them

Academy of Art University Learning Outcomes?
Graduates of the Academy of Art University will demonstrate the ability to:

  • Produce a body of work suitable for seeking professional opportunities in their chosen field of art and design.
  • Solve creative problems within their field of art and design, including research and synthesis of technical, aesthetic, and conceptual knowledge.
  • Communicate their ideas professionally and connect with their intended audience using visual, oral, and written presentation skills relevant to their field.
  • Execute technical, aesthetic, and conceptual decisions based on an understanding of art and design principles.
  • Evaluate work in their field, including their own work, using professional terminology.
  • Recognize the influence of major cultural and aesthetic trends, both historical and contemporary, on art and design products.
  • Learn the professional skills and behaviors necessary to compete in the global marketplace for art and design.