The sport management program serves the needs and schedules of today's busy students. The curriculum consists of 36 units and classes meet one evening per week from 6:30 to 10:30 p.m., allowing students to complete their master?s degree in just 23 months.
Program Learning Outcomes
- recognize, classify, and demonstrate knowledge of the breadth and depth of the sport marketplace, including the development of leadership, communication, decision-making, problem-solving, and networking skills
- recognize, discuss, and demonstrate knowledge of globalization, themed entertainment, culture, sociology, and commerce on the sport marketplace with the development of critical thinking skills
- demonstrate skills in business writing, research, and qualitative and quantitative analysis
- demonstrate practical management and leadership skills within the industry
- recognize the role of economics, accounting, finance, marketing, strategic management, law, and business research methods in sport, and demonstrate and apply the tools of those fields to issues in sport
- demonstrate relevant knowledge by creating a business plan, team financial plan, marketing plan, cultural analysis, team management plan, stock portfolio prospectus, strategy plan, career plan, legal analysis, research prospectus, and Master's Project
- demonstrate knowledge of specific components of sport management such as public relations, facilities management, fundraising, and brand management
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