The many manifestations of sports constitute a large and growing industry with an expanding need for professional communicators stretching across--children's after school activities, adults' exercise, leisure, gym classes, and amateur leagues, the high school, college, and professional leagues that fill stadiums, newspaper columns, talk radio, and television channels, retail sporting goods, video games, fantasy sports, and sports betting.

This major will prepare students for those professional roles and to be critically reflective audience participants. The sports communication degree explores the various aspects of the sports industry, focusing on communication strategies and media. The program provides a unique balance of theory and practice that spans the breadth of sports cultures. The sports communication curriculum also frames core and elective course work in a way that builds a solid foundation with flexibility for the pursuit of individual interests within sports fields.

The combination of a broadly framed curriculum and a senior capstone internship or thesis project equips students for a variety of careers as professional sports communicators.