At Dominican the Sports Communication student receives the fundamentals in broadcasting for radio and television, sports journalism, and sports public relations and marketing. In general education classes they receive the benefits of a liberal arts education rich in history, philosophy, and the humanities, and they develop sensitivity to other cultures. ?

DU Sports Media Concentration students learn about the field in four major areas and mediums:

• Radio: Students learn how to run a radio studio, to record and mix sound files, to write original radio shows, and to produce them.?
• Television: Students are taught the television side of the sports industry including videotaping, editing, and recording sports reports and highlights, on-air interviewing skills, and announcing televised sports events.
• Journalism: Students learn the fine art of sports writing including researching and writing stories, interviewing, photography and photo layout, and editing on our online college news outlet The Dominican Beat.
• Public Relations and Marketing: students are taught the business side of sports including product development, and building relationships in the sports media industry through public relations, marketing, and event planning.