Yet, before the ?on the air? lights beam and the ?paper goes to press?, there are productive forces at work that shape and craft the message. There is its planning and conception: the creation of its content, what it sounds like, what it looks like, and what it reads like?research, writing, distillation of message, positioning, supportive elements, graphics, staging, voice, music, tone, and editing, or a combination of any of these. Producing and writing for audio, video, and journalistic productions is a team effort requiring attention to detail. Part art, part craft, the profession encompasses a broad set of activities and offers many employment opportunities for the generalist or the highly skilled technician.

Communication and Media Studies graduates with a concentration in Multimedia Journalism and Broadcasting find that their study at DU has prepared them to compete successfully for entry level positions or higher in fields where good writing, reporting, criticism, strategic thinking, and organizational skills are prized.