The concentration in advertising prepares students for careers at advertising agencies, marketing departments of corporations or service organizations and media companies.

Learning outcomes:

• Write correctly and clearly in forms and styles appropriate for the communication professions, audiences and purposes they serve.

• Conduct research and evaluate information by methods appropriate to the communication professions in which they work.

• Critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness.

• Apply tools and technologies appropriate for the communication professions in which they work.

• Apply basic numerical and statistical concepts.

• Think critically, creatively and independently.

• Demonstrate an understanding of the history and role of professionals and institutions in shaping communications.

• Understand and apply the principles and laws appropriate to the communication professions in which they work, including copyright and trademark law.

• Demonstrate an understanding of the diversity of groups in a global society in relationship to communications.

• Demonstrate an understanding of professional ethical principles and work ethically.

• Understand concepts and apply theories in the use and presentation of images and information.