The Department of Graphic Design uses the portfolio evaluation criteria established in the School of the Arts for initial acceptance.

Learning outcomes:

• Utilize forms of communication: With a sense of aesthetics, personal and professional integrity, and message clarity, students will utilize visual and verbal forms of communication to convey ideas and information.

• Address needs of client and audience: Students will demonstrate an understanding of their responsibility to client and audience — determining needs, structuring problems and solving problems creatively.

• Focus on ethics: Students will solve communication problems with a focus on their positive ethical impact upon culture and society.

• Embrace technology as a vehicle of communication: Students will demonstrate the ability to use new and emerging technology as a vehicle of effective communication and a means for the invention of expressive form.

• Practice design as a dynamic process: Students will understand and practice design as a process that relies upon intuition, reason, ideation methods and effective research for the creation of appropriate and inventive solutions.