• The Master of Science in Marketing degree program has been specially designed to meet the needs of students in today’s marketplace, preparing those seeking higher-level positions in marketing or pursuing a graduate program to further advance their marketing knowledge.
  • The STEM-designated program offers flexible degree options for both full-time students and working professionals, with courses offered in a variety of formats to meet the needs of every student.  
  • The program is 36 credit hours, 12 classes of three credit hours each.  

  • Beyond the core courses, there are six specialized tracks, which allow students to gain advanced knowledge in a chosen marketing track:

    • Advertising and Branding
    • Business Development and Sales
    • Digital Advertising and Marketing
    • Marketing Analytics and Customer Insights
    • Product Management
    • Marketing Management

    • Benefits Of The Program:

    The Marketing master’s program ensures that students gain a broad understanding of their discipline, apply their knowledge and analytical skills to create effective and novel solutions to practical problems and communicate and work effectively in collaborative environments.

    Other benefits include:

    • World-Class Faculty: The program is led by faculty of the Naveen Jindal School of Management who are widely cited experts in their respective fields, many of whom also have professional industry experience.
    • Comprehensive Curriculum: Courses in the Marketing program will introduce students to new ideas, technologies and competencies while also teaching them the knowledge they’ll need to thrive in competitive, ever-changing industries.
    • Program Flexibility: The program offers a variety of tracks and numerous electives. Students have the choice to complete their degrees in-person or online.
    • Double Degree Pathways: The double degree option allows students to share coursework between two degrees and take advantage of potential time and tuition benefits.
    • Facilities: The School of Management building and Jindal School Addition provide students with more than 300,000 square feet of classroom, computer labs and study areas including specialized labs for financial trading, business communications, accounting and sales.
    • Location: Situated in the greater Dallas region—recently rated by Forbes magazine as the #1 “Best City for Jobs”—UT Dallas provides students with easy access to employers and internship opportunities, not to mention a large and supportive alumni population.
    • Highly Ranked: A recent Bloomberg Businessweek ranked the Jindal School of Management #32 among all U.S. business schools; #1 in Learning and #4 in Networking.

    Career Opportunities

    Graduates of the Marketing master’s program have gone on to pursue professional careers in a wide variety of fields. Some of the most popular fields include:

    • Chief Marketing Officer and Vice Presidents
    • Advertising
    • Branding
    • Business Development
    • Customer Insights
    • Marketing Analytics
    • Web Analytics, PPC and SEO
    • Marketing Automation
    • User Experience
    • Marketing Management
    • Product Management