Marketing touches all aspects of modern living — whether it’s internal marketing in organizations or product placement or developing brand loyalty. Corporations, not-for-profit organizations such as hospitals and schools and even government agencies all see aspects of marketing as important to their business structure.

The bachelor’s degree in marketing provides students with practical and theoretical training so they may make strategic, effective and ethical decisions in their careers. Students will learn how to communicate, effectively managing an on-line presence and set profitable and fair pricing.