MISSION

• To educate students who develop knowledge in order to locate and define public relations within the wider field of communications, who can identify the main concepts of PR, who will develop an awareness of the surrounding environments, as well as understanding the social context through applied and theoretical activities..

VISION

• To train individuals who can develop knowledge in the wider field of communication through applied studies. The programme also aims to train individuals who can identify the boundaries between public relations, advertising and marketing, and who will be able to propose solutions in any public relations context in the public, private and non-profit sectors.