These concentrations prepare students to graduate with the knowledge, skill, and experience that are in high demand among some of the most selective employers and graduate programs in the country.

All concentrations of study are supported by the School's nationally-renowned internship program. Our internship program gives students valuable field experience throughout the Hudson River Valley Region and in New York City with world leaders in communication, news media, advertising, public relations, sports, publishing, television, and other industries.

The Advertising course of study with a creative emphasis prepares students to conceptualize, create, and produce advertising for all media. There is actual hands-on experience with creating and producing advertising for newspaper, magazines, transit, TV, radio, and the Internet. Students have frequent contact with the advertising community locally and in New York City by way of agency visits, guest speakers, and internships. Advertising students are encouraged to enter national advertising competitions. At the end of this program, the student will have a portfolio of sample advertising work to show prospective employers.