Students will learn the latest theory and practices in creating messages that influence the public on behalf of corporations, government, education and non-profit organizations.

Expert faculty who teach in the media communication program include current and former advertising and public relations practitioners and managers, graphic designers and social media gurus, as well as experienced researchers and theorists.

Students in this program can gain real-world examples for their portfolio by working with Wood Street Communications - Point Park's integrated marketing communication initiative - serving nonprofits throughout the region.

Students may choose to select electives from a wide range of courses or pursue one of two specific tracks.