The Bachelor of Arts Public Relations and Advertising at Duquesne University Courses provide students with a thorough grounding in the fundamental skills and practices of Public Relations and Advertising. Courses establish a theoretical understanding of these fields as the primary means of persuasion in modern life, and emphasize their crucial role in culture. Students explore the dynamics that govern the development of Public Relations and Advertising, engage in critical evaluation of industry content, develop solid strategies and assessment tools, and acquire hands-on production skills. As students move through the program, they gain professional experience with on-campus and professional media agencies.

Students will be able to:

• Create a wide variety of advertisements for magazines, newspapers and television.
• Manage advertising and public relations campaigns.
• Create campaigns for non-profit institutions.
• Plan events.
• Understand and apply international advertising and public relations media needs.
• Account for cultural differences and how they impact advertising or public relations.