Students explore the differences, similarities and integration of public relations and advertising, a critical evaluation of industry content, and hands-on production skills. As students move through the program, they can gain professional experience with on-campus and metro-area media and agencies. Working with a departmental mentor, students may emphasize either public relations or advertising or choose an integrated approach to both.

Students can concentrate on PR or , or consult with their mentor to study in an interdisciplinary fashion.

Throughout the Advertising programme offered by the Duquesne University, students will be able to:

• Create a wide variety of advertisements for magazines, newspapers and TV.

• Manage advertising and public relations campaigns.

• Create campaigns for nonprofit institutions.

• Plan events.

• Understand and apply international advertising and public relations media needs.

• Account for cultural differences and how they impact advertising or public relations.