The Marketing program offered by Jefferson (Philadelphia University and Thomas Jefferson University). As a marketing student, you will benefit from dynamic, multidisciplinary training in multimedia communications and business. Additionally, you will learn to analyze demand and market segments, design budgets and campaigns, increase a company?s brand equity, and formulate marketing plans from start to finish.

Career Pathways

Marketing is key to creating and maintaining a business? presence to consumers and related businesses. Our graduates are prepared for careers in advertising, public relations, sales management and more. Consider where you could be in only four short years:

• Developing a global marketing strategy for a new product based on research
• Specializing product and brand management for an industrial company
• Conducting market research to inform decisions for a service company