The program provides critical training and experiences that prepare graduates for careers in digital and interactive media production including: front-end web development; video production; sound design for live performance, broadcast, and multimedia; digital music composition and production; and emerging arts disciplines where basic knowledge of coding is required. Graduates work for employers of all types including small businesses, government agencies, and corporations; and some are self-employed entrepreneurs.

The program is appropriate for students who have training in the arts, experience working with digital and interactive communication tools, or computer science with experience in the arts and interactive media. Many students have established careers in related fields and wish to enhance their knowledge of new technical tools and creative processes.