The curriculum is specific to the marketing of fashion and includes a solid base of fashion and marketing courses that are designed to prepare graduates to work in almost any aspect of fashion merchandising.

Classes begin at the freshman level with their basic general education courses in English, mathematics, science, social studies, communications, and information literacy. They also begin to take basic courses about the fashion industry, personal selling, advertising, buying, and personnel management. As they enter their junior year they begin to take more advanced fashion and marketing courses.

Old Dominion University fashion merchandising graduates have successfully transitioned from the classroom to the fashion industry. In addition to positions as buyers, they are employed as store managers, fashion coordinators, marketing coordinators, visual merchandisers, and fashion writers