• With Global Marketing Management BBA, students will gain an in-depth understanding of global commerce and the role marketing, brand management, customer and market analysis, and product planning play within it.
  • Whether students want to join a corporation, government agency, financial institution, or a nonprofit organization, students will have both the conceptual background and the tools to plan marketing campaigns that will lead to the success of your organization and their own career.
  • The Global Marketing Management Concentration provides students a solid foundation in managerial marketing.
  • This concentration gives students the skills and knowledge to pursue careers in digital and traditional marketing areas such as interactive and direct marketing, special event planning, product and brand management, product planning and development, merchandising, professional selling and sales management, marketing research, customer relationship management, and services marketing.