• Business Analytics is the intersection of business and data science, offering new opportunities for a competitive advantage. Business analytics unlocks the predictive potential of data analysis to improve financial performance, strategic management, and operational efficiency.
  • Graduates of this program will be equipped to influence decision-making and strategy, and they will ultimately drive better business results by gaining the ability to transform data into a powerful and predictive strategic asset.
  • Students learn how to model such relationships as the impact of advertising on sales, how historical data predict stock returns, and how changes in task characteristics can influence time to completion.
  • The MSBA program curriculum focuses on three core areas: data engineering, data analytics, and data interpretation
  • This includes, but is not limited to STATA, R, Python, and Tableau.
  • The Capstone project, which students work on throughout the year, is presented at the culmination of the program. 
  • The integrative projects should not take the form of formal dissertations or narrative papers. Rather, they should take the form of “reports to management,” emphasizing substance over length and the forest over the trees. Where possible, they should be action-oriented and framed in terms of business policy and competitive strategy.