In other words, when you read the latest news about Peyton Manning or Brad Pitt, a public relations professional was writing the stories and protecting the image and reputation of these celebrities. When you see a spokesperson on television talking about the release of the latest Cadillac or Jaguar, yes, that is also the work of a public relations professional. And when there is a campaign or event surrounding a government official, behind the scenes are PR experts making sure that everything is flawlessly executed.