You will develop strong skills in critical thinking, effective writing, persuasion and message creation ? all designed to cultivate relationships with an increasingly global audience and stakeholders in corporate, agency, governmental and media settings.?

Program competencies. Students will

• Demonstrate critical thinking when developing and responding to strategic messages.
• Apply key concepts and theories of strategic communication.
• Demonstrate mastery of written, oral, visual and mediated strategic communication.
• Identify and apply concepts of ethical strategic communication.
• Demonstrate strategic communication skills needed for responsible team leadership and participation.
• Demonstrate abilities to treat conflict creatively through mediation and negotiation.